بنك الاتحاد يفتح باب التوظيف في عمان: وظائف شاغرة بمزايا مغرية في تخصصات متنوعة
Product Marketing - Business Banking
About the job
We're looking for a Product Marketing associate/manager to spearhead our business banking product marketing initiatives. This role demands a creative and analytical professional who understands the digital banking landscape and can develop strategies to promote our business banking products effectively.
Key Responsibilities:
Develop and execute marketing strategies for business banking products, aligning with our brand and business goals
Conduct market research and competitor analysis to identify trends and opportunities in business banking
Collaborate with product development teams to translate product features into compelling marketing messages
Create and manage targeted marketing campaigns across various channels including offline channels
Work with the product team to create go-to-market strategies for product and feature launches
Analyze campaign effectiveness and adjust strategies to optimize results
Qualifications:
Bachelor's degree in Marketing, Business, or related field is preferred
3+ years of experience in product marketing, preferably in digital banking or fintech
Knowledge of business banking products is a plus
Experience in developing and executing marketing strategies
Excellent communication, presentation, and analytical skills
Proficiency in digital marketing tools and platforms
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